CBD brand Trip expands its foothold in US, launches gummies with $12m fundraise

“We’re really excited to grow our North American community both online and in real life, sharing our delicious flavors and high-quality products with this market where there is a great understanding of CBD already,”​ Olivia Ferdi, who co-founded the company with her husband in 2019, told NutraIngredients-USA.

According to Morning Consult, roughly 65% ​​of US adults were aware of CBD and one in three had used it as of January – a notable uptick from June 2019 when 60% of US adults knew about CBD and only one in three had tried it.

Ferdi attributes this increase partly to heightened stress levels related to the pandemic and its economic toll as well as a rising demand for healthy ways to manage their mental, emotional and physical wellbeing.

“While the last few pandemics affected years have been challenging for everyone, whether on a personal or business level, what has become clear is that now more than ever before mental health is intrinsic to good health,”​she said, adding: “As the boundaries between home and work blurred and the pandemic created new stresses to manage, it was amazing to hear how our community has valued using Trip to work through the last few years.”

She noted that since the company launched just before the pandemic in 2019, its community has grown consistently with 94% of Trip consumers recommending its products to friends. This in turn helped the company corner 88% of the CBD market share in the UK, gain distribution in more than 11,000 retail locations and drive a 500% increase in revenue, according to the company.

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