The data that shows the extent of the air travel boom keeps rolling in. The latest Trip.com figures show a major rise in US-to-Europe booking and a rise in their average value too.
The number of travelers flying from the US to Europe is up by 250% in the first six months of this year compared to the same period in 2021, this global travel service provider has revealed.
There are multiple reasons for this. Firstly, the US Dollar has had an incredibly strong year so far, making trips to Europe much cheaper for US residents. The removal of covid-related travel restrictions, and particularly the testing requirement, has also boosted consumer confidence as it becomes easier to make travel arrangements with more certainty.
Particularly striking was a massive 678% increase in searches for US-to-UK flights for January-June of 2022 compared to January-June of 2021. Equally striking was a 614% increase in flight searches for flights between the US and Spain, followed by a 577% increase in flights to Italy and a 491% increase for flights to France.
US-to-UK flights grew by most because the UK remained closed for travel the longest. Photo: Getty Images
The travel provider has also revealed that the volume of actual bookings has risen by 246% for flights from the US to European countries, with the UK, Spain, Italy, France, and Germany being the busiest.
Naturally, it cannot be extrapolated from the volume of flight searches and flight bookings with this particular travel provider that the same was the case across the board. Still, the figures are indicative of an increase in interest.
Rich Sun, Trip.com Group’s General Manager for the Americas, said:
“Transatlantic travel is well and truly back, and London is clearly the most popular destination once again for US travelers. Analysis of Trip.com’s latest data showed a significant surge in demand for travel, not only to the UK but also to other leading European capitals, with Paris and Madrid proving almost equally as popular. The massive 246% rise in inbound transatlantic bookings from the US to Europe is evidence, if any was needed, that consumer confidence has once again returned to the market. We believe the increased value of the strong US dollar versus the weaker euro and fall in the value of Pound Sterling means that US travelers have so much more buying power in Europe, which has helped to mark the continent’s return once more as a major destination for the US market.”
New York to London was the most popular route for US travelers, followed by Los Angeles to Paris, and then Los Angeles to London.
Perhaps most interestingly, the average booking value is up by as much as 37%.
Average flight booking value is up by as much as 37%. Photo: Getty Images
The boom started last year
It is clear that the removal of travel restrictions is the main reason behind this boom in interest. US bookings for flights to Europe grew by 162% between July and August 2021, which was the time period of travel liberalization. July was when Europe started fully opening up, and late November was when the Omicron variant of covid-19 led to travel restrictions being removed.
What do you think of this data?