With the return of Art Basel and relaxed entry restrictions, Switzerland has reemerged as a prime travel destination this summer. According to Jaclyn Sienna India, founder of Sienna Charles, a luxury travel curator, ultra-high net worth travelers are looking to return to events in a big way after years of virtual armchair experiences and travel restrictions, particularly showcases like Art Basel.
“Events are full on and seem to be having their year. We’ve sold the most amount of tickets we’ve ever had for events, including Art Basel,” which occurred in June after being postponed last year, Sienna India says. She adds that people are devoting more time to their European travels and spending anywhere from 25%-60% more as they seek to return to their favorite destinations and explore all the newness since the onset of the pandemic.
Switzerland is prepared for the deluge of visitors. There have been a slew of hotel openings this year for visitors hoping to check out the country’s famous scenery, restaurants, and cultural offerings. .
From Zurich to Geneva to Valais, here are the most remarkable new hotels worth checking out during your time in Switzerland.
The Oetker Collection (a portfolio of luxury hotels that includes Le Bristol Paris and Hôtel du Cap-Eden Roc, to name a few) has officially landed in Switzerland with its new five-star property, The Woodward.
The elegant hotel is perched on the pristine shores of Lake Geneva with exquisite views of the lake, city, and the majestic Mont Blanc in the distance. It’s the first and only suite-only hotel in all of Geneva with just 26 rooms. The historic facade, which dates back to 1901, reflects post-Haussmann-style architecture. Highlights include the Guerlain Spa, L’Atelier Robuchon restaurant, and the vegetable-driven Le Jardinier.
While there are pockets of nightlife throughout Zurich, Five Zurich brings the excitement a bit closer to home. It combines the best of contemporary luxury accommodations (there are 45 suites and 42 rooms) with high-octane amenities, including a rooftop nightclub and outdoor social pool. The hotel features Maiden Shanghai, a Dubai favorite celebrity dining hotspot; the Penthouse, a Japanese restaurant-turned-dancing spot; Soul Street, serving cocktails alongside art murals; and the Vault Wine Bar.
Hôtels Des Horlogers, Le Brassus
Swiss haute horlogerie brand Audemars Piguet first opened Hôtels Des Horlogers, Le Brassus—a nod to the watchmaking heritage of the Vallée de Joux region—but in 2016, they decided to embark on a brand-new construction to align the hotel with the most up – up-to-date eco-friendly practices.
While the hotel is independently operated from Audemars Piguet, watch lovers will certainly appreciate the proximity to the Musée Atelier Audemars Piguet and the watch brand’s circa 1875 headquarters just steps away. The sleek hotel—designed by Danish firm Bjarke Ingels Group—has a modernist Z-shaped structure that blends in with the surrounding landscape.
There are just 50 rooms, as well as a gym, restaurants, spa, and direct access to the breathtaking Risoud forest. Expect a warm, chic design, featuring raw, eco-friendly materials, and hospitable service in a natural setting. Vallée de Joux, located 42 miles north of Geneva and bordering France, is known for its pastures, lakes, and forests.
Victoria Hotel and Residence
For a contemporary mountain getaway, consider Victoria Hotel and Residence. While the building has been around since 1894, Victoria is the newest contemporary mountain getaway in Villars-sur-Ollon in the western Swiss Vaud Alps. Unlike many of the other rustic Alps resorts, Victoria’s bright colors and contemporary architecture provide a creative, zen atmosphere to unwind or work remotely.
Here, the emphasis is on relaxing, regaining clarity through outdoor mountain activities. The rooms are minimalist in design and feature functional furniture and the latest lighting technology.