- IATA / ICAO Code:
- AS / ASA
- Airline Type:
- Full Service Carrier
- Hub (s):
- Anchorage International Airport, Los Angeles International Airport, Portland International Airport, San Francisco International Airport, Seattle-Tacoma International Airport
- Year Founded:
- Ben Minicucci
- United States
Alaska Airlines announced on Thursday it had added Deloitte as a corporate client to its new sustainable aviation fuel emission-reduction program. As a result of the company’s participation, it will reduce its Scope 3 emissions generated through business travel by 1,050 metric tons of CO2. The announcement makes Deloitte one the first to partner with Alaska Airlines under the airline’s new Ever Green program for corporate clients.
Win-win for Alaska, Deloitte and planet
An agreement like this may not seem monumental considering that SAF today only accounts for under 1% of all jet fuel uplifted at airports globally. However, corporate clients and their ESG (environmental, social and governance) targets will increasingly drive the investment in SAF programs, with demand stimulating production as a result.
For airlines, it’s a win-win partnership as they will receive support for their own environmental targets as well as keep the lucrative business travel segment of their operations thriving even as companies strive to reduce Scope 3 emissions.
Diana Birkett Rakow, Senior Vice President, Public Affairs and Sustainability with Alaska Airlines, commented on the new agreement with Deloitte and the new chapter in the carrier’s environmental program for corporate clients,
“Forward-thinking companies like Deloitte are leaders in the critical journey to bring sustainable aviation fuels to scale. Alaska Airlines is committed to a goal of net zero by 2040 and SAF is the major lever to decarbonize over the near- and medium-term, but this is a new market, and we can’t get there on our own. The visionary and proactive engagement of partners like Deloitte to engage in using SAF certificates, or credits, to reduce their scope 3 emissions helps to establish the framework and economics for this market. “
Keeping Scope 3 emissions down is essential for environmental auditing – and for airlines to keep their business travel clients. Photo: Getty Images
Deloitte is the world’s largest professional services network in terms of revenue and employee numbers. The company is headquartered in London, UK, but has offices all around the globe. Kwasi Mitchell, Chief Purpose Officer at Deloitte, commented on the renewed partnership with Alaska Airlines,
“Deloitte is proud to work with Alaska Airlines to help increase the adoption of sustainable aviation fuel. Reducing aviation emissions is integral to protecting our climate and creating a more sustainable future. ”
Alaska Airlines has one of the most ambitious airline targets of going net-zero by 2040, ten years ahead of most of the industry. Photo: Photo: Vincenzo Pace I Simple Flying
Corporate and airline partnerships may prove pivotal for SAF
Alaska Airlines’ new Ever Green program allows corporate clients to purchase SAF credits, meaning it will function as a book-and-claim system. This means it will enable companies to pay for the use of sustainable fuel even though it might not be powering the specific flight their employees are taking. They will then be allowed to claim the credits toward their Scope 3 emissions auditing.
Scope 3 means the greenhouse gas emissions that stem from business activities related to assets that are not controlled by the reporting organization. In turn, this translates into an airline’s Scope 1 emissions being the Scope 3 of the corporate client. Communication across sustainability lines and partnerships like these are yet another example of how aviation’s, and generally, humankind’s race for net zero, can only be won through collaboration.