Hawaiian: Priceline and Hawaiian Airlines partner to offer best content to Guests

WILMINGTON, Del. – Priceline and Hawaiian Airlines are announcing today the launch of Hawaiian’s HA Channel + content through Priceline’s storefronts. Priceline will connect to Hawaiian using HA Connect, Hawaiian’s NDC API which will enable Priceline to provide its guests with all of Hawaiian Airlines’ published fares and air ancillaries in addition to other exciting content.

The new connection offers competitive and robust content from Hawaiian Airlines while providing access to the best available fares and ancillaries such as Hawaiian’s Extra Comfort Seats to Priceline’s customer base. Additional benefits of this new connection include:

  • Content Advantage

    • Continued access to public fares for travel wholly within the Hawaiian Islands.

    • Access to the best available published fares and ancillary pricing that Hawaiian Airlines has to offer including access to personalized, dynamically priced content.

  • No Surcharges

    • As of May 31, 2022, for US points of sale Hawaiian Airlines began applying a Distribution Cost Recovery surcharge to legacy channels. With this connection, Priceline ensures its customers can access the best fares without the surcharge fees applied.

“Hawaiian Airlines is pleased to be working with Priceline to integrate HA Channel +, and to extend a new content program and its benefits to customers booking with Priceline,” commented Theo Panagiotoulias, SVP Global Sales & Alliances for Hawaiian Airlines.

“We are excited to launch the HA Channel + on Priceline. By partnering with Hawaiian Airlines and offering their NDC content, we are able to fulfill our corporate mission to provide access to the best travel deals for our customers,” said Brigit Zimmerman, Chief Commercial Officer for Priceline.

For more information, please visit Hawaiian Airlines HA Channel + and Priceline.

About Priceline

Priceline, part of Booking Holdings Inc. [NASDAQ: BKNG], is a leader in online travel deals. Priceline offers exclusive discounts on hotels, flights, alternative accommodations, rental cars, cruises and packages. We offer more than a million lodging properties, helping travelers find the right accommodation at the right price. We negotiate great deals every day, and put our best pricing on the Priceline app. Our deep discounts on hotels, flights, rental cars and more are also distributed through our partnership brand, Priceline Partner Network. With free cancellation for many rates, 24-hour customer assistance and the option for both pre-paid and pay upon arrival reservations, Priceline helps millions of travelers be there for the moments that matter. For us, and for our customers, every trip is a big deal.

About Hawaiian Airlines

Hawaiian® has led all US carriers in on-time performance for each of the past 18 years (2004-2021) as reported by the US Department of Transportation and was named No. 1 US airline by Condé Nast Traveler’s 2021 Readers’ Choice Awards. Consumer surveys by Travel + Leisure and TripAdvisor have placed Hawaiian among the top of all domestic airlines serving Hawaiʻi.

Now in its 93rd year of continuous service, Hawaiian is Hawaiʻi’s biggest and longest-serving airline. Hawaiian offers approximately 130 daily flights within the Hawaiian Islands, daily nonstop flights between Hawaiʻi and 16 US gateway cities – more than any other airline – as well as service connecting Honolulu and American Samoa, Australia, Japan, New Zealand, South Korea and Tahiti.

The airline is committed to connecting people with aloha by offering complimentary meals for all guests on transpacific routes and the convenience of no change fees on Main Cabin and Premium Cabin seats. HawaiianMiles members also enjoy flexibility with miles that never expire. As Hawai’i’s hometown airline, Hawaiian encourages guests to Travel Pono and experience the islands safely and respectfully.

Hawaiian Airlines, Inc. is a subsidiary of Hawaiian Holdings, Inc. (NASDAQ: HA). Additional information is available at HawaiianAirlines.com. Follow Hawaiian’s Twitter updates (@HawaiianAir), become a fan on Facebook (Hawaiian Airlines), and follow us on Instagram (hawaiianairlines). For career postings and updates, follow Hawaiian’s LinkedIn page. For media inquiries, please visit Hawaiian Airlines’ online newsroom.


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