Radisson Hotel Group Surpasses Half-year Growth Target in Africa with Exciting New Openings and Market Entries Across Both Business and Leisure Destinations

Radisson Hotel Group (https://www.RadissonHotelGroup.com/) continued its ambitious African growth strategy in the first half of 2022 and confirmed more than eight hotel openings and market entries with over 1,000 rooms across the region. At the start of 2022, the Group set out plans to add more than a dozen hotels across the continent and is on track to meet this goal, having delivered two thirds of the planned growth to date. The new openings and signings underline Africa’s importance to the Group’s overall growth strategy, and are aligned with its objective of having more than 150 properties across Africa by 2025.

The first half of 2022 saw Radisson Hotel Group enter several key new African markets along with other significant milestone signings and openings. The Group expanded its presence in Madagascar with a portfolio of three hotels, becoming the largest international operator on the island. The first Radisson branded hotel in East Africa, Radisson Hotel Addis Ababa Bole Airport was signed in 2022, and the Radisson Individuals brand was introduced to the continent with the opening of two new properties, Number One Oxford Street Hotel & Suites, a member of Radisson Individuals (https://bit.ly/3J6MrtU) in Ghana, and Marina Resort Port Ghalib, a member of Radisson Individuals (https://bit.ly/3J7P3HM) in Marsa Allam, Egypt.

Radisson Hotel Group also announced the opening of Radisson Blu Hotel, Juba (https://bit.ly/3b6W530), South Sudan’s first internationally branded 5-star hotel, and continued its resort growth strategy with the signing of Radisson Resort Dakar Saly ( https://bit.ly/3z9pz8o) in Senegal. The Group also reinforced its presence in Tunisia with the recent opening of Radisson Sfax (https://bit.ly/3PHv0CA) and the rebranding of La Maison Blanche Tunis as a Radisson Individuals property. In South Africa, the Group expanded its portfolio to more than 14 properties with the opening of its latest addition, Radisson Blu Hotel Durban Umhlanga (https://bit.ly/3oRbwQl).

Tim Cordon, Area Senior Vice President, Middle East & Africa at Radisson Hotel Group, says: “2022 has been historic for Radisson Hotel Group to date. While we’ve long seen Africa as a key growth region, it’s been incredibly exciting to enter new markets for the first time. In doing so, we’ve cemented our position as one of the leading operators on the African continent, with the most diverse portfolio across the 30-plus countries.”

“Radisson Hotel Group’s growth in existing markets and entry into new markets in Africa forms a critical part of our global expansion strategy. Having built a strong base with our portfolio of city hotels, we are proud to be increasing the diversity of our brand offerings in Africa. The acceleration of our openings during the last 12-18 months highlights the relevance of our brands in today’s market, the trust and confidence our partners have in the Group, and the quality of our pipeline as a market leader. The first half of 2022 saw openings surpass signings, which shows a positive trend in materialization of our pipeline and a successful execution of our conversion strategy ” said Ramsay Rankoussi, Vice President, Development, Africa & Turkey at Radisson Hotel Group.

Distributed by APO Group on behalf of Radisson Hotel Group.

Media Contact:
Caroline Johnson
Regional PR & Communications Manager, Middle East
[email protected]

Radisson Hotel Group:
Radisson Hotel Group is one of the world’s largest hotel groups with nine distinctive hotel brands, and more than 1,700 hotels in operation and under development in 120 countries. The Group’s overarching brand promise is Every Moment Matters with a signature Yes I Can! service ethos.

The Radisson Hotel Group portfolio includes Radisson Collection, Radisson Blu, Radisson, Radisson RED, Radisson Individuals, Park Plaza, Park Inn by Radisson, Country Inn & Suites by Radisson, and prizeotel brought together under one commercial umbrella brand Radisson Hotels.

Radisson Rewards (https://bit.ly/3nsOZcX) is our international rewards program that delivers unique and personalized ways to create memorable moments that matter to our guests. Radisson Rewards offers an exceptional experience for our guests, meeting planners, and travel agents at over 640 hotels in Europe, the Middle East, Africa and Asia Pacific.

Radisson Meetings (https://bit.ly/3EaM0f3) provides tailored solutions for any event or meeting, including hybrid solutions placing guests and their needs at the heart of its offer. Radisson Meetings is built around three strong service commitments: Personal, Professional and Memorable, while delivering on the brilliant basics and being uniquely 100% Carbon Neutral.

The health and safety of guests and team members remain a top priority for Radisson Hotel Group. All properties across the Group’s portfolio are subject to stringent health and safety requirements, as outlined in the Radisson Hotels Safety Protocol (https://bit.ly/3PSdkUk). The in-depth cleanliness and disinfection protocols were developed in partnership with SGS, the world’s leading inspection, verification, testing and certification company, and are designed to ensure guest safety and peace of mind from check-in to check-out. The Safety Protocol is an integral part of Radisson Hotel Group’s Safety and Security program ensuring we always care for our guests and team members.

More than 100,000 team members work at Radisson Hotel Group and at the hotels licensed to operate in its systems. For more information, visit our corporate website (https://bit.ly/3z3qlUs). Or connect with Radisson Hotels on: LinkedIn (https://bit.ly/2V08Bt8) Instagram (https://bit.ly/2TFi602) Twitter (https://bit.ly/3idgnJ4) Facebook (https://bit .ly/3j20d4o) YouTube (https://bit.ly/2Ui7LHg).

This Press Release has been issued by APO. The content is not monitored by the editorial team of African Business and not of the content has been checked or validated by our editorial teams, proof readers or fact checkers. The issuer is solely responsible for the content of this announcement.

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