“I was originally introduced to Laasie by our new ownership group, and I immediately took an interest in their offering,” shares Brad Sundock, Strategic Director of Sales and Revenue at EAST Miami. “At the time, I had a partnership with another provider, which had failed to deliver the results we were looking for. With this in mind, I felt we were due for a change, and I found that the Laasie platform offered a compelling niche/edge that other loyalty programs lacked.”
Lassie’s Convert platform aims to disrupt the traditional, points-based hotel loyalty model and replace it with a dynamic loyalty platform that rewards customers for their actions while generating insights from every interaction. Using Convert, EAST Miami can now offer guests personalized, valuable rewards via Laasie’s extensive rewards marketplace to incentivize current and potential guests to book directly and engage with their brand. Using AI, the Convert platform works hard in the background, dynamically optimizing campaign designs and messaging to maximize conversion. At the same time, ensuring guests are presented with the most relevant, personalized rewards based on their interests. This model works to delight and surprise guests before, during, and after their stay by making rewards more tangible, exciting, and personal.
“I’m very particular with respect to the design of tools, so I spent a lot of time working with our corporate head office in Hong Kong, as well as the Laasie team, to solidify the vision and design for this new rewards platform, “ Sundock explained. “This implementation and onboarding process went very smoothly, and although it’s too soon to speak to its conversion results, I am incredibly optimistic about this partnership and what it will offer our guests while differentiating our property.”
For EAST Miami, guest loyalty is a foremost consideration, as its guests are drawn to its boutique experience. “Our hotel acts as a hub of activity, with experiences and conveniences tailored to both leisure and business travelers. From award-winning dining, breathtaking views of the city, incredible co-working and meeting spaces, and interesting concepts like the ‘Asian Night Brunch’ offered in our Tea Room, our property has a little bit of everything for everyone,” adds Sundock. “Our clientele is magnetically drawn to our unique offerings as well as our personalized service, which has helped us consistently stand out among the landscape of hotels in which we preside, especially post-pandemic.”
Speaking about this partnership, Jen Wong, CEO of Laasie, notes that EAST Miami is perfectly positioned to lead the charge towards a new era of guest loyalty, in which instant gratification and personalized rewards become the industry standard. “Laasie’s loyalty platform is unlike any other solution on the market, and EAST Miami is unlike any other property,” shares Wong. “If you ask me, that makes for a perfect pairing, and I’m excited to see how our technology can help EAST Miami reward and delight guests like never before.”
As for the future, Sundock does not doubt that EAST Miami will continue to make a name for itself among global travelers. “Miami is a unique city with unique offerings, so I feel very positive about what the future has in store for us,” shares Sundock. “Right now, we’re just focused on designing – and continuously refining – our offerings, so travelers know that we are willing to work with them and offer them a truly great experience.”
Please click here to learn more about Laasie’s next-generation loyalty solution.
Laasie powers a new kind of loyalty for 1,200 hotels and resorts through AI and a network of 1,000+ instant gratification partners. No points, no tiers, no waiting for qualification. Awarded the #1 Direct Booking Platform by HotelTechAwards, Laasie incentivizes conversion and retention, driving over $500 million in direct bookings.
Today’s savvy customers are uninspired by yesterday’s rigid loyalty programs, often leaving with unused points and limited brand affinity. Laasie uses artificial intelligence and big data to dynamically create loyalty with personalized, instant rewards that motivate customer actions like booking directly, making a return visit, joining a marketing program for offers, and more. The result? Customers enjoy enriched experiences with each brand interaction and partners benefit with increased net revenue, actionable data insights, strengthened customer relationships, and a scalable loyalty program that increases the lifetime value of every customer.
To learn more, visit laasie.ai
About EAST Miami
EAST Miami is Swire Hotels’ first venture into North America, following the openings of EAST in Hong Kong and Beijing. Created for unconventional travelers looking for a fun, stylish and relaxing place to stay, EAST Miami offers distinctive experiences and personalized service. EAST Miami offers 352 guest rooms, including eight suites and 89 one, two, and three-bedroom residence suites, fully equipped with kitchen and laundry.
Guests can expect paperless check-in and check-out, floor to ceiling windows & balconies in every guest room, health and wellness offerings and an array of other happenings to make them feel totally at EAST. The hotel boasts its signature restaurant Quinto La Huella with a poolside bar & lounge, Hong Kong-inspired speakeasy Tea Room, lobby café & bar Domain and a rooftop destination bar Sugar. It also has 20,000 square feet of meeting and banquet rooms with bay and city views, a large outdoor pool deck, which can be used for private events and BEAST, a 24-hour fitness center.
The hotel is centrally located within a 15-minute drive from the Miami International Airport, located within Brickell City Center, in close proximity to popular districts such as Wynwood, the Design District and South Beach.
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