Hotel Per La opens on former NoMad Hotel site in DTLA | Business

Perched on a timeless corner near the city’s historic core, DTLA’s newest lifestyle property Hotel Per La Los Angeles lies at the site of the former iconic NoMad Hotel at 649 S. Olive Street. The property’s existing ownership has partnered with asset management company HN Capital Partners to invest in the repositioning and reopening of the hotel with operations partner Sage Hospitality Group, which has overseen the hotel’s management and its various food and beverage concepts.

A member of Preferred Hotels & Resorts, the 12-story Hotel Per La will feature 241 signature guest rooms, 10,000 square feet of event space, the debut of a new rooftop bar and pool space overlooking the LA skyline, and a new ground-floor café and restaurant launching this September.

“Since our founding, we have had a focus on creating unique luxury and service experiences in lifestyle hotels we acquire or develop, with a keen eye on changing consumer preferences,” said Vipin Nambiar, founder and managing partner of HN Capital Partners. “This hotel is directly within that strategy.”

Located in the Giannini Building, the former Bank of Italy home originally built in 1922, the reimagined property will retain the signature features of the previous hotel while seeking to enhance the guest experience by introducing new food and beverage concepts that highlight community-driven dining experiences and working closely with a number of local LA-based creative partners to bring a new hospitality space to the Downtown neighborhood.

“We are truly honored to welcome this iconic hotel to the Sage family, as it represents the type of luxury lifestyle property we plan to strategically add to our portfolio in the coming years,” said Walter Isenberg, president and CEO of Sage Hospitality Group. “This hotel marks a new evolution for our organization as we work to become the undisputed lifestyle hospitality company in the nation.”

The property began accepting reservations on July 11, softly opening with rooms and the launch of the new rooftop bar concept in the following weeks.

“HNCP is excited to work with the existing ownership group and Sage to rebrand and relaunch this unique property,” Nambiar said. “This acquisition is also special in that we were able to welcome Jeremy Selman to our team as a partner to help execute this investment with me. Jeremy is a true hotelier and has had a long and successful tenure in hospitality. He also has a deep understanding of this hotel and property given his previous role at Sydell.

“We look forward to welcoming guests to the hotel very soon.”

Hotel Per La

WHERE: 649 S. Olive Street, Los Angeles

INFO: hotelperla.com

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