North Carolina star big man Armando Bacot is taking full advantage of the benefits of Name, Image, and Likeness. Over the weekend, Bacot signed a deal with Town & Country Farms, a horse racing farm based in Georgetown, Kentucky. The deal had been in the works since April 15.
According to its website, Town and Country Farms has been a leader in the equine industry since its inception in 1974. Located in Georgetown, Kentucky, Town and Country Farms operates a multi-disciplined thoroughbred facility on nearly 320 beautiful, rolling acres in the middle of horse country. Their dedicated team of equine professionals provide individualized care and attention to each horse on their farm. Through decades of experience, Town and Country Farms is committed to the breeding and advancement of thoroughbred horse racing.
In an interview with Inside CarolinaTown and Country Farms CEO Shannon Potter said the NIL deal with Bacot was a chance to get involved with a good person and work to promote and market their company.
“We are a small boutique farm. We buy, sell, and raise thoroughbreds,” Potter told Inside Carolina. “We are a commercial breeding farm, so we usually take everything to auction and in doing that we sometimes will do a lot of advertising and ads and things like that.
“We are thinking of different kinds of ads and things as far as, ‘You want a thoroughbred that looks like this, buy from Town and Country Farms,’ and use (Bacot’s) name, likeness, and image.’ There have been several deals done with other athletes in Kentucky and Lexington that have done the same kind of deal.”
Potter admits he grew up a big UNC fan.
“Just have always been a Carolina fan. Pretty hardcore Carolina basketball fan,” Potter said. “…I grew up in Kentucky, but have been that way my entire life ever since I was really young.”
Potter said he was always a big Dean Smith fan. His grandfather’s name is ‘Dean’ and his middle name is ‘Dean.’
In terms of working Bacot, Potter saw an opportunity to work with a UNC player coming off a high-profile Final Four run.
“We just like getting behind good people and we know Armando is really good dude,” Potter said. “We also got to meet his mom. It was just one of those opportunities where everything worked out together.”
Town and Country Farms is proud to partner with Armando Bacot, Jr. of the University of North Carolina. He is a phenomenal athlete and an even more amazing young man.
— Town & Country Farms (@TownCountryFarm) May 9, 2022
Bacot was a guest of Potter’s at the 2022 Kentucky Debry last weekend at Churchill Downs. The UNC star showed off a sharp look complete with rosewood-colored pants, a white shirt, an AB chain, and a sharp pink and light blue paisley jacket.
Bacot is coming off a fantastic junior season at North Carolina. He averaged 16.3 points, 13.1 rebounds, shot 56.9 percent from the field, and had 65 blocks, which made him the first Tar Heel to lead the team in the four statistical categories for two straight seasons. Bacot’s production earned him First-Team All-ACC honors and propelled Carolina to an incredible run through the NCAA Tournament and into the Final Four and National Championship game, beating Duke twice on the way.
Bacot set the ACC record for double-doubles in a season (31) and tied David Robinson’s NCAA record for double-doubles in a season that was set in 1985-86. His 32 games of double-digit rebounds in 2021-22 is also a school record.
Bacot was a beast in the Final Four despite playing with a severely sprained right ankle, totaling 26 points and 36 rebounds in two games in New Orleans. Bacot became the first player ever with six double-doubles in one NCAA Tournament (since the field expanded to 64 teams in 1985). He averaged 15.3 points and 16.5 rebounds in those six NCAA Tournament games.
His 99 rebounds were the second-most all-time in an NCAA Tournament, trailing only LaSalle’s Tom Gola, who grabbed 102 in 1954. Bacot’s 511 rebounds last season rank fourth most in ACC single-season history.
On April 13, Bacot announced his return to North Carolina for his senior season.
“This year’s experience showed me that I do not want to miss the chance to do it again next season,” Bacot said in a video “On the court we got so close this year. I know there are no guarantees, but I want the opportunity to play in those big games, to keep Carolina on that national stage, and to have the chance to do what Coach (Hubert) Davis has talked about since his first day on the job — put another banner in the Smith Center. My Carolina story isn’t finished just yet. Next season starts right now.”
In an interview with Inside Carolina on the day he announced his return, Bacot said he was motivated by the desire to win championships.
“I just thought it was the right move,” Bacot told Inside Carolina about why he decided to come back to UNC. “Just with the way we went out and wanting the chance to win a championship — if that’s an ACC Championship, NCAA Championship. I just want to come back and say I got something done.”
Bacot’s decision to return to UNC was followed by Leaky BlackR.J. Davis, and Caleb Love, all whom also announced that they will be back for the 2022-23 season. The Tar Heels also return reserves Puff Johnson, Dontrez Stylesand Justin McKoy.