Growsel Receives Agricultural Machinery & Farm Kiosk Donation from Mitsubishi Corporation (Nigeria) and partners with Zowasel to support smallholder farmers

From left to right: Olumide Adewale Gabriel (STANDAGE), Innocent Eluagu (Mitsubishi Corporation (Nigeria) Ltd., Masato Fujiwara (STANDAGE Japan), Dave Gabriel (CEO STANDAGE Nigeria), Makoto Saito (MD (Mitsubishi Corporation (Nigeria)) Ltd) , Jerry Oche (President/CEO (Growsel), Sunday Gbatsorun (Mitsubishi Corporation (Nigeria).

Growsel Microfunds Inc, a non-profit supporting organization smallholder farmers in Nigeria, has announced that it has received Agricultural Machinery and Farm Kiosk donations from Mitsubishi Corporation (Nigeria) Ltd. to empower smallholder farmers, help their productivity increase and their quality-of-life improvement.

Zowasel, an ag-tech startup, will use its extensive network to execute the Proof of Concept (PoC) and confirm the feasibility of agricultural machinery rental services for small holder farmers in Nigeria. The project aims to cut back on manual labor and ease farmers’ production by determining the acceptance of a motorized mini tractor, mini mini tractor, hand-held planter, and a hand-held tiller.

The project was launched at Kawo village, Doma LGA of Nasarawa State, and contributes to developing the Rice, Soybean, and Sesame value chains across the north-central state of Nigeria. Smallholder farmers from the host and neighbor communities were present at the Farm Kiosk to be operated as the remote Crop Center by Zowasel to witness the launch.

A display of the agricultural machinery donated by Mitsubishi Corporation (Nigeria) Ltd, to Growsel.

The collaboration and PoC provide small holder farmers with accessible and affordable agricultural machinery through sustainable rental services right in their domain through the Zowasel remote Crop Center infrastructure model.

The partnership would also enable Zowasel’s remote Crop Centers to provide support services such as Global Best Practices training and Free Agronomical support, access to improved farm inputs, mini and hand-held agricultural machinery, and direct market access for farmers to increase productivity and income.

Speaking during the launch event at Kawo village, Nassarawa State, the Managing Director of Mitsubishi Corporation (Nigeria), Makoto Saito, said, “the partnership aligns with Mitsubishi Corporation’s core philosophy and supports the common goal of solving social issues. It provides opportunities to empower rural dwellers across host and communities.” According to him, “we are looking forward to a successful collaboration with the team from Growsel and Zowasel to help increase smallholder farmers’ productivity and improve their quality of life in Nigeria.”

Makoto Saito (MD (Mitsubishi Corporation (Nigeria) Ltd), middle with farmers in front of agricultural machinery donated.

To further support small holder farmers in improving their socio-economic and financial livelihoods and sustainable farming practices, Zowasel offers free agronomy services and GAP training to provide a fair and reasonably secure living for farmers to build their path to prosperity.

Also speaking, President and CEO of Growsel, Jerry OCHE said, “We’re excited to see the kickoff of our partnership with Mitsubishi Corporation (Nigeria). We’re already overwhelmed by the number of bookings for the agricultural machinery in the first week of launch, as smallholder farmers who typically go as far as 400 kilometers or more to seek machinery are now walking into our remote crop center to book for mechanization. ”

A display of the project site in Kawo Villa, Doma LGA, Nasarawa State

Through its Marketplace, Zowasel offers direct market access to premium buyers for smallholder farmers to sell and earn more for their crops. Vetted buyers on Zowasel Marketplace include Guinness Nigeria, FMN, Barry Callebaut, Olam, Grand Cereals, Promasidor, Tolaram, Sucden, amongst others.

Mitsubishi Corporation (MC) is a global integrated business enterprise that develops and operates businesses together with its offices and subsidiaries in approximately 90 countries and regions worldwide, as well as a global network of around 1,700 group companies. More information on MC can be found at

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