Don’t be afraid to advocate for your unique form of agriculture

If you’ve been to an agricultural convention in the last decade or so, you likely already know that advocacy is a huge focus at almost every event.

As an industry, a major emphasis has been placed on getting outside of our own circles, stepping outside of our pasture gates, and looking for creative ways to reach our consumers.

And while I’ve picked up a lot of great tools of the trade along the way, the biggest mistake I see is that there is a push for all of us to market, promote, educate and connect in a similar fashion.

I would counter that this not our best strategy. To truly move the needle in a positive direction, we need to embrace our individual stories and work on sharing that with the world.

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