Forget Impossible Whopper, Burger King Tries Other Meat-Free Options

Both Impossible Foods and Beyond Meat (BYND) – Get Beyond Meat, Inc. Report Want to recreate the taste of meat for people who no longer, or ever, ate animal-based proteins.

There’s, of course, an audience for that — people who no longer eat meat for health or ethical reasons who still crave the taste of a juicy hamburger.

That’s the logic behind both the McDonald’s (MCD) – Get McDonald’s Corporation Report McPlant and Restaurants Brands International’s (QSR) – Get Restaurant Brands International Inc Report Burger King’s Impossible Whopper. Make a sandwich that tastes like what a meat-eater would expect from plant-based ingredients.

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