Bel Brands USA expands plant-based as Babybel goes green

Babybel Plant-Based will hit shelves nationwide next month as the newest innovation available in Bel’s lineup of dairy-free offerings, joining Boursin Dairy-Free and Bel’s wholly-plant-based product line, Nurishh.

Bel Brands USA said the cheese category is facing a huge opportunity when it comes to plant-based offerings. To address growing consumer needs and demands, Bel is investing in plant-based cheese alternatives, and the company said consumers expect the same quality and flavor profiles as its dairy-based products.

“At Bel Brands USA, we believe we can set the tone for the future of the cheese industry through a consumer- and customer-centric approach to innovation that focuses on products that meet evolving demands, even as those demands continue to shift,”​ said Shannon Maher, chief marketing officer at Bel Brands USA.

“To get plant-based cheese right, you need to know what makes cheese. And that’s exactly what you’ve trusted us to do for over 150 years.”

The launches include Babybel Plant-Based, a certified plant-based, non-GMO project verified, and certified vegan snack, with the signature red wax coating changing colors to green.

The Nurishh portfolio is also being expanded, including a Cream Cheese Style product line in Plain and Chive varieties, a Cubes product line in Cheddar Style and Hot Pepper Style flavors, Parmesan Style Shreds, Hot Pepper Style Slices, a Slices variety pack (2 Packs of Cheddar Style Slices and 1 Pack of Mozzarella Style Slices),

In 2023, the company is launching The Laughing Cow Plant-Based.


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