Top stories on the product innovations in the APAC beauty space

1 – All that glitters: Nano Au Veda develops nano-gold serum to deliver luxury skin care experience

A newly launched India-based cosmeceutical brand Nano Au Veda has developed a nano-gold serum​ designed to give consumers a luxurious beauty experience.

Nano Au Veda is a cosmeceutical skin care brand that was recently launched in September by Suganthshree Sudanthiram, a former engineer.

The brand debut with only one product, Au Glow, a serum that features Kakadu plum-derived vitamin C and nano-gold.

Swarna Bhasma, gold ash, has been traditionally used in Ayurveda for millennia. The company modernized this by employing patented green technology from the University of Missouri in the US to synthesise nano gold.

2 – Sun and surf: Kao to release sun care brand Allie with ‘ocean safety’ focus in 2022

Kao Corporation is relaunching its sun care brand, Allie, with a series of new ‘ocean safe’ products​ that align with recent regulations implemented to preserve the marine ecosystem.

Launched in 2000, Allie is a mass-market sun care brand from Kao that has been widely available in health and beauty retail stores around Asia.

On December 9, Kao announced that Allie was set for a release, which would see a new line of products and a renewed focus on sustainability. In particular, the brand would now focus on ocean safety​.

The new Chrono Beauty range will be launched on February 12 next year beginning in Japan.

3 – Zen for your skin: Taiwanese brand Phytoflow claims to unlock benefits of meditation with natural extracts

Taiwanese cosmetics firm 3dL Inc. launches a new series of skin care products that claim to mimic the effect of meditation on the skin​ with natural extracts by increasing beta-endorphin release.

The company is an original design manufacturer (ODM) that owns beauty brands such as Ujelly and Horaios.

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